Liberty Innovation Challenge
Year: 2024
Role: Program concept & production
Creative Director: Michael Wood
Associate Creative Director: Jonathan Spencer
Program Description: The Liberty Innovation Challenge invited employees from around the globe to propose ideas that could make things easier, better, and faster at Liberty. Over 1,100 brilliant ideas were submitted, and after careful consideration with the help of leaders and employees, we selected five finalists. These finalists had the opportunity to pitch their ideas live to a panel of senior leaders on Thursday, Oct. 10. Additionally, the top five ideas were further developed and prototyped at Liberty's Ignite Hackathon.
My role for this project was to concept a look and feel for the program. It was my goal to create a design system that can carry through multiple touch points and creative assets. Throughout production I collaborated with video and event teams and produced promotional marketing materials, event materials and gifts.
